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[ VIDEO ] Why you need a single customer view

A single customer view is the one view to rule them all Rachael Kotadia, Head of Marketing at RedEye, goes into detail explaining the power of… View Article

RETAIL SOLUTIONS UK NEWS

[ VIDEO ] Why you need a single customer view

A single customer view is the one view to rule them all

Rachael Kotadia, Head of Marketing at RedEye, goes into detail explaining the power of a single customer view and how this delivers a flawless customer experience through personalisation.

By watching this video you will learn about:

– What is a single customer view?
– The core benefits
– How a SCV delivers customer insights and behaviour to the marketer in an easy to digest format
– How to personalise your communications using the power of the SCV
– How a single customer view is the prerequite to delivering individualisation

Watch the video here.

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