[ VIDEO ] Why you need a single customer view
A single customer view is the one view to rule them all
Rachael Kotadia, Head of Marketing at RedEye, goes into detail explaining the power of a single customer view and how this delivers a flawless customer experience through personalisation.
By watching this video you will learn about:
– What is a single customer view?
– The core benefits
– How a SCV delivers customer insights and behaviour to the marketer in an easy to digest format
– How to personalise your communications using the power of the SCV
– How a single customer view is the prerequite to delivering individualisation
Watch the video here.
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