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Waitrose teams up with Anya Hindmarch on Universal Bag

Waitrose has teamed up with fashion designer Anya Hindmarch to launch the reusable Universal Bag. Made from 100% recycled plastic and carrying a ten year guarantee,…

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Waitrose teams up with Anya Hindmarch on Universal Bag

17 March, 2022 | by Angela Beevers

Waitrose has teamed up with fashion designer Anya Hindmarch to launch the reusable Universal Bag.

Made from 100% recycled plastic and carrying a ten year guarantee, the bag is designed to be practical, durable and desirable, with the green design reflecting Waitrose’s branding and Hindmarch’s iconic style.

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James Bailey, executive director of Waitrose, said: “We recently took the decision to remove our bags for life as our research showed that they were increasingly being treated as a single use item, and this is part of our commitment to only use plastic where it can be recycled, reused or home composted by 2023.

“Plastic will continue to have its uses but we must not create any more of it unnecessarily. Instead, we must repurpose, reuse and make existing plastic materials circular – this is why we’re excited to be an early adopter of Anya Hindmarch’s new Universal Bag as it is a great example of circularity at work.”

The bags will retail at £10.