![[ ON DEMAND ] Future Of Retail Marketing 2021 – All sessions](images/loader.gif)
[ ON DEMAND ] Future Of Retail Marketing 2021 – All sessions
Join us after the fact for this four-part webinar, as we walk you through marketing ideas and showcase successful retail case studies backed with empirical research to reveal how retailers can better convert ‘interested browsers’ into loyal customers and brand advocates.
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Session No 1: Spotlight on how to use customer data to drive engagement – parcelLab
Before the pandemic, digital leaders were using data to optimise CX. With the rise of digital in recent months, companies will have more dynamic data at their fingertips; this session will discuss how you can use this data from the whole journey to checkout to extract immediate insights.
- Using data to put the customer at the centre of everything you do
- How should brands best use data across all channels?
- Discovering the power of data-driven email campaigns
- Make the most out of your rich customer data
- The key differences between data sources, and which will work best for you
- What data is available at each stage of the customer journey?
- Creating exceptional experiences throughout each stage of the customer journey
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Session No 2: Optimising customer acquisition in a ‘cookieless’ world through digital analytics – QueryClick
In this session, our speaker will discuss how to optimise ROI from walled gardens like Facebook and Google.
- The importance of first-party data and how to leverage your own
- What will happen to marketing in a ‘cookieless’ world?
- How attribution will be impacted by these big changes – how will this impact reporting
- Understanding the channels that are driving results for the business
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Session No 3: Personalising the customer experience – today’s buyers want personalised interaction – Nuxeo
Companies that are organising the CX around journeys are delighting their customers, increasing loyalty and growing revenue. This webinar will help retailers deliver the right, tailored message, to the right group of people, at the right time.
- Creating super-audiences via personalisation – better communication with your customers
- Personalise the shopping experience – more contact with consumers across channels to create a more seamless process
- How do brands offer personalisation on different channels to engage the customer?
- Delivering fast, easy, personalised and intuitive self-service as customer expectations change
- Deliver a personalised customer experience in an omnichannel environment
- What are brands doing to leverage mobile as the most influential – and personal – touchpoint for reaching consumers and satisfying expectations
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Session No 4: UX and data driven decision making in marketing – the future impact of digital
Has the current retail climate made you reassess going digital? This webinar will let you know how to drive profitable growth and how to use customer data to drive engagement, whilst integrating your digital marketing efforts with optimising UX.
- Accelerate your digital UX and data capabilities
- Tailored ‘intelligent’ offers – based on user’s information and buying behaviours
- UX and UI – designing better digital products through an enhanced understanding of customer wants and needs
- Pivoting marketing strategy to focus on digital UX opportunities
- Emergence of apps and social in B2B marketing – discovery, accessibility and credibility
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Click here to find out whats coming up for TRB events.
