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[ ON DEMAND ] Digital Transformation III – All sessions

The competitive advantage a solid digital transformation strategy gives retail organisations has never been as obvious than over the last year. The acceleration for retailers is… View Article

GENERAL MERCHANDISE

[ ON DEMAND ] Digital Transformation III – All sessions

The competitive advantage a solid digital transformation strategy gives retail organisations has never been as obvious than over the last year. The acceleration for retailers is still moving at break neck speed.

Join us after the fact to hear from the retailers doing well and our vendor partners that have demonstrable case studies that will show you the step changes which will have an immediate and positive impact to your business.

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9.00-10.00am Keynote Fireside Opening Chat: Preparing for future digital brand realities – innovation to enhance retail growth

Digital is the only point at which retailers are seeing sales grow – getting the experience right will be important as they develop their business models for the future. What solutions can help with becoming an agile digital organisation with the customer centric approach? Our expert panel of speakers discuss and share candidly their own experiences.

  • Growing digital growth revenue across all brands
  • Improving your digital channels through brand awareness
  • Re-evaluating and adapting your digital strategy
  • What digital initiatives are retailers looking to implement this year?
  • Digital transformation projects and system implementations – reducing the risk of failure and delay

Watch the session here.

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10.30-11.30 Digital eCommerce transformation – how to wow at first glance online

For retail businesses concerned with digital transformation, their eCommerce selling platforms need to be simple and easy to use – capturing attention of today’s consumer is becoming increasingly more difficult. This panel will discuss building an engaging website, using digital strategies to ensure customers are coming back to your website time and again, maintaining a premium customer experience online, and best practices for optimising customer journeys from homepage through to basket.

  • eCommerce innovation – building engaging experiences online
  • Design and customer experience – preserving customer experience online
  • Innovative ways to maintain customers’ interest when they are on a retail website
  • What are the current best practices for creating an online digital strategy?
  • How retailers can improve the presentation of their products online
  • How to develop a fantastic customer browsing experience
  • Do checkouts genuinely change the customer experience for the better?
  • Optimising on-site personalisation

Watch the session here.

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Session 3 – Leveraging data to drive digital and personalised customer engagement

Before the pandemic, digital leaders were using data to optimise CX and with the rise of digital in the past year, retailers will increasingly have more dynamic data at their fingertips. Few organisations deliver a fully integrated digital channel experience, but most are working towards it. This session will discuss how you can use this data from the whole journey to checkout to extract immediate insights and improve customer engagement.

  • Using data to put the customer at the centre of everything you do
  • Refining your digital data to better serve your customers
  • How should brands best use data across all channels?
  • Make the most out of your rich customer data
  • Using data to create exceptional experiences – at each stage of the customer journey
  • Intelligent guided selling to personalise the eCommerce journey
  • Personalisation best practices using offline and online data

Watch the session here.

 

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