THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
Department Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Retail Events
People in Retail Awards 2024
The Future of The High Street 2024
Retail HR Summit
THE Retail Conference
Retail HR North 2025
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
New look focusses on customer experience with new parcellab platform

Fashion retailer New Look has partnered with parcelLab to enhance the post-purchase experiences for its online customers. The partnership will enable New Look to provide proactive… View Article

RETAIL SOLUTIONS UK NEWS

New look focusses on customer experience with new parcellab platform

Fashion retailer New Look has partnered with parcelLab to enhance the post-purchase experiences for its online customers.

The partnership will enable New Look to provide proactive messaging and personalised communications from purchase to delivery, and beyond.

New Look’s decision to invest further in the post-purchase experience is part of a wider drive to continue leading in customer centric fashion. With the support of parcelLab, New Look will be able to provide greater transparency and more personalised communications.

Leveraging parcelLab’s technology, New Look will be able to undertake direct communications with customers, including important information updates on the status of their orders. It will also allow the fashion brand to make personalised and relevant recommendations to shoppers based on previous purchase behaviour.

Nick Ormerod, Director of Ecommerce, at New Look commented: “Having timely and relevant communication with our customers at this important stage of the purchase journey not only reduces the pressure on our teams internally – meaning that when an issue does arise, they can provide faster responses – but it means we are well positioned to drive greater loyalty and repeat purchases.”

Tobias Buxhoidt, CEO and Co-Founder at parcelLab, commented: “At this critical time for the retail industry, it’s more important than ever that brands make each interaction with customers meaningful and relevant – and the post purchase experience is a crucial part of this.

“We look forward to supporting New Look in providing customers with clear and proactive communications that are key to unlocking loyalty and enabling business growth.”

 

 

 

 

Subscribe For Retail News