New look focusses on customer experience with new parcellab platform
Fashion retailer New Look has partnered with parcelLab to enhance the post-purchase experiences for its online customers.
The partnership will enable New Look to provide proactive messaging and personalised communications from purchase to delivery, and beyond.
New Look’s decision to invest further in the post-purchase experience is part of a wider drive to continue leading in customer centric fashion. With the support of parcelLab, New Look will be able to provide greater transparency and more personalised communications.
Leveraging parcelLab’s technology, New Look will be able to undertake direct communications with customers, including important information updates on the status of their orders. It will also allow the fashion brand to make personalised and relevant recommendations to shoppers based on previous purchase behaviour.
Nick Ormerod, Director of Ecommerce, at New Look commented: “Having timely and relevant communication with our customers at this important stage of the purchase journey not only reduces the pressure on our teams internally – meaning that when an issue does arise, they can provide faster responses – but it means we are well positioned to drive greater loyalty and repeat purchases.”
Tobias Buxhoidt, CEO and Co-Founder at parcelLab, commented: “At this critical time for the retail industry, it’s more important than ever that brands make each interaction with customers meaningful and relevant – and the post purchase experience is a crucial part of this.
“We look forward to supporting New Look in providing customers with clear and proactive communications that are key to unlocking loyalty and enabling business growth.”
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