THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
Department Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Retail Events
People in Retail Awards 2024
The Future of The High Street 2024
Retail HR Summit
THE Retail Conference
Retail HR North 2025
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
How is DTC checkout experience failing to deliver?

DTC brands have the ability to control their entire customer journey. But does this mean they are outperforming the wider retail space? Latest research by parcelLab,… View Article

RETAIL SOLUTIONS UK NEWS

How is DTC checkout experience failing to deliver?

DTC brands have the ability to control their entire customer journey. But does this mean they are outperforming the wider retail space? Latest research by parcelLab, the leading Operations Experience Management platform, analyses the checkout performance of the UK’s top 50 DTC retailers.

Entitled ‘How is DTC checkout experience failing to deliver?’, the report is the first in a five-part series which will delve into the checkout, sustainability, post-purchase, returns and loyalty performance of the retailers.

The report is broken down into three key sections:

1. The key findings: Including potential conversion blockers at checkout, such as whether the customer has the option to choose the carrier, whether next-day delivery and click & collect are available and whether a ‘Buy now, pay later’ option is offered.
2. What these findings mean for DTC retailers: An analysis of what the findings mean for DTC retail, including key takeaways such as why guest checkout is important and how to make delivery more sustainable.
3. 8 tips on how retailers can improve checkout and avoid cart abandonment: Acquiring a customer costs retailers a lot. Follow these 8 tips to avoid cart abandonment and enquire customers convert.

Commenting on the report, Tobias Buxhoidt, Founder and CEO of parcelLab, said: “For DTC brands, the online experience counts for everything. While these digitally native brands were certainly in a strong position to respond to the pandemic, they must ensure they remain able to continue meeting the expectations of shoppers even with physical retailers re-opening. Understanding what matters to consumers and providing this at every stage of the customer journey is crucial for succeeding over the competition.
Despite the notion that DTC retailers are digitally savvy in comparison to counterparts in the wider retail space, as the report indicates, there is significant room for improvement where the customer experience is concerned. Offering consumers choice and control, as well as identifying and alleviating obstacles that might put them off are all important to the overall shopping experience, and will be critical when it comes to driving loyal customers and revenue growth.”

‘How is DTC checkout experience failing to deliver’ can be downloaded in full here.

Subscribe For Retail News