Simpler checkout launches in the UK to revolutionise customer experience for online shoppers
Simpler’s innovative one click checkout brings a game-changing online shopping experience, enabling a quick and hassle-free way to buy that increases customer satisfaction and conversion rates.
It’s a Saturday afternoon, and Emily is browsing online stores, looking for the perfect dress for her friend’s wedding next month. On one of the websites, she finds the one she loves, adds it to her cart, and proceeds to checkout. But as she reaches the checkout page, her excitement fades away as she sees the long and tedious checkout form, requiring her to fill in her details and create a new account. She stalls the decision for a few days and finally ends up buying something from another brand’s offline store.
Like Emily, many shoppers have abandoned their shopping carts due to complicated and time-consuming checkout processes, resulting in more than £18bn in lost revenue every year in the UK.
But what if there was a simpler way to buy stuff online?
Simpler – the world’s simplest way to buy online, is launching in the UK with a game-changing checkout experience aimed at solving the long-standing problem of complicated checkout processes. Ahead of its launch, Simpler partnered with select UK merchants like RDX Sports and One Green Bottle to tailor its platform to the unique needs of UK shoppers, ensuring a seamless experience for all.
With Simpler, shoppers can complete their purchase with just one click, without the need to fill out lengthy forms, create a new account, or remember yet another username and password. But the benefits of Simpler extend beyond shoppers: merchants can enjoy higher conversion rates, reduced cart abandonment, and happier customers. By streamlining the buying process, Simpler empowers merchants to build long-term relationships with customers and retain more registered shoppers without requiring lengthy forms or account creation.
To make it even easier for customers to complete their purchases, Simpler checkout comes pre-built with the latest payment options, including popular digital wallets such as Apple Pay and Google Pay, as well as buy now, pay later (BNPL) solutions like Klarna. As these payment options are available out of the box, merchants don’t have to invest resources into integrating each one separately and can provide their customers with a fast, convenient, and secure buying experience that meets their evolving needs.
“Simpler represents a significant shift in the way people buy online. Our team has collaborated closely with our initial UK merchant partners to identify the key drivers and pain points that result in cart abandonment. It is not just another payment solution; it is a comprehensive buying experience that simplifies and streamlines the entire process. – Rania Lamprou, Simpler CEO.
Merchants using Simpler have seen great results in terms of an increase in orders, a reduction in cart abandonment and customer satisfaction. Simpler’s one click checkout experience has proven to increase conversions by 70%, and ecommerce merchants have seen 48% more orders from product pages. Also, the platform has received an average rating of 4.86 out of 5 in its post-checkout surveys, which speaks to the high level of satisfaction among shoppers.
“Expanding into the UK is just the beginning of our mission to simplify online shopping worldwide. Our goal is to revolutionize the way people shop, and we plan to achieve this by partnering with merchants in the UK and beyond. We also aim to bring our seamless checkout experience to offline channels, making shopping effortless and enjoyable for everyone.” – Rania Lamprou, Simpler CEO
With its easy installation process and seamless integration with all major ecommerce platforms, Simpler is transforming the way people buy online, enabling merchants to provide a satisfying shopping experience to their customers while improving their bottom line. Simpler’s innovative solution is changing the ecommerce game and is a must-have for any business looking to stay ahead of the curve.
To learn more about Simpler and how it can help you increase your revenues and, at the same time, optimise your customer experience, book your demo here.
