![[ EVENT ] TODAY 10AM – Future of Retail Marketing 2021](images/loader.gif)
[ EVENT ] TODAY 10AM – Future of Retail Marketing 2021
Retail is going through a period of seismic change at present, with growth proving hard to come by for many retailers. However – the smartest retailers are those who are able to make the most of what they’ve got in these tough times by optimising what data they have for marketing and customer aquisition/retention.
Join for this four part webinar, as we walk you through marketing ideas and showcase successful retail case studies backed with empirical research to reveal how retailers can better convert ‘interested browsers’ into loyal customers and brand advocates.
15 September 2021 – Register here.
10.00 – 11.00 Session No 1: Spotlight on how to use customer data to drive engagement
Before the pandemic, digital leaders were using data to optimise CX. With the rise of digital in recent months, companies will have more dynamic data at their fingertips; this session will discuss how you can use this data from the whole journey to checkout to extract immediate insights.
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12.00 – 13.00 Session No 2: Optimising customer acquisition in a ‘cookieless’ world through digital analytics
In this session, our speakers will discuss how to optimise ROI from walled gardens like Facebook and Google.
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14.30 – 15.15 Session No 3: Personalising the customer experience – today’s buyers want personalised interaction
Companies that are organising the CX around journeys are delighting their customers, increasing loyalty and growing revenue. This webinar will help retailers deliver the right, tailored message, to the right group of people, at the right time.
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16:00 – 16:45 Session No 4: UX and data driven decision making in marketing – the future impact of digital
Has the current retail climate made you reassess going digital? This webinar will let you know how to drive profitable growth and how to use customer data to drive engagement, whilst integrating your digital marketing efforts with optimisingUX.
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Retail speakers: Claire.Knott@theretailbulletin.com
Partnerships: patrick.overall@theretailbulletin.com
