Morrisons Media Group expands retail media to 1,700 convenience stores
Morrisons Media Group (MMG) is expanding its retail media proposition to cover Morrisons’ 1,700 convenience stores as it looks to give brands and suppliers a more joined-up way to plan campaigns across the retailer’s supermarket and convenience estates.
Under the expansion, convenience media will join MMG’s wider proposition to give suppliers a single point of contact and access to the group’s strategic planning, client service and proposition development expertise.
Subscribe to TRBMMG said it will take a tailored approach to the channel by helping suppliers develop campaigns that reflect the distinct shopping behaviours of convenience customers while connecting activity to their broader retail media strategies.
Steve Newbould, head of commercial data & media at Morrisons Media Group, said: “Expanding Morrisons Media Group’s proposition into convenience is an important step in how we support our supplier partners.
“Our customers shop across different formats for different reasons, and bringing these opportunities together allows us to offer brands a more comprehensive way to engage with them.
“This is about building on the strength of our existing retail media proposition while recognising the growing importance of convenience.”
The move comes as the UK convenience market is forecast to grow from £49.2 billion in 2025 to £56.2 billion by 2030, according to IGD.
