Lindt unveils new boutique format store at Centre:MK, Milton Keynes
Lindt, the premium Swiss chocolatier, has opened a new store at Centre:mk in its new boutique format.
Spanning 1,670 square feet, the store on Silbury Arcade has been created in line with the brand’s latest design concept, with the aim of offering visitors an immersive chocolate experience featuring Lindt’s Pick & Mix selection, exclusive gifts, and personalisation options.
Subscribe to TRBFaythe King, retail, D2C and ecommerce director at Lindt, said: “We are thrilled to be opening our latest Lindt store in centre:mk. Our boutique format has performed strongly to date, and we are confident it will resonate with centre:mk’s extensive catchment.”
Other retail brands with a presence on Silbury Arcade include Mint Velvet, The White Company, Space NK and Reiss.
Kevin Duffy, Centre:mk’s centre director, said: “Lindt’s opening marks continued investment in centre:mk by leading brands, and is further evidence of our commitment to providing guests with even greater choice and inspiration.
“Lindt is a great complement to our existing range of premium and aspirational brands, and is yet another signal of our position as the number one destination in the region and a top ten centre in the UK as a whole.”
