THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Superdrug's full year performance boosted by Love Island sponsorship

Health and beauty retailer Superdrug increased its pre-tax profit by 16% to £92.9 million in 2017 after delivering sales growth across all categories.

HEALTH & BEAUTY

Superdrug's full year performance boosted by Love Island sponsorship

Revenue edged up 2.3% to £1.2 billion while like-for-like store sales rose by 2.5% as 22 new UK stores opened in the period.

Superdrug’s online channel performed particularly well with sales climbing by over 30% as improved website functionality and a new mobile app helped to drive growth.

Meanwhile, the retailer’s Health & Beautycard membership programme also put in a strong performance and had 12 million registered customers at the year end.

Superdrug continued its capital expenditure programme by spending £31 million in 2017. Most of the investment supported the retailer’s new store growth and refurbishment programme, but with an increasing spend on digital IT capability. The retailer had 804 stores in the UK and Ireland at the year end.

The year also saw more stores offering beauty services including 26 new Brow Bars and 27 new Nail Bars bringing the totals to 284 and 56 respectively. In addition, some shops introduced ear piercing and waxing services.

During the year Superdrug sponsored the summer TV hit Love Island which helped boost sales of bronzers, makeup and hair styling products. The retailer has continued its sponsorship of the programme this summer.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy