Lenstore reports first £1 million turnover month as it partners with Vision Express on eye tests
Online contact lens retailer Lenstore has achieved its first £1 million turnover month as it partners with Vision Express to offer in-store eye tests.
The company, which was recently acquired by Vision Express owner Grand Vision, made the record billing in May. The sum represents a 33% revenue increase year-on-year.
Mitesh Patel and Olga Nuryaeva, who founded Lenstore in 2008, attribute their success to the omni-channel service they provide both online at Lenstore.co.uk and in the 370 Vision Express stores.
The company now takes close to 1,000 orders per day and has over 150,000 customers and more than 30 employees.
Patel said: "At Lenstore we pride ourselves on our exemplary customer service and innovation, which is why we felt this year was a good time to merge with Grand Vision. Through our partnership with Vision Express our customers get the best of both worlds and this is proven with our record sales figures in May."
The company has been trialling complimentary eye tests for customers at Vision Express stores. Patel said the new service was very popular as it offered customers an expert in-store vision care service that could not be accessed online.
He added: "This mix of offline and online support is very rare in the eye health sector – yet it is extremely intuitive to the needs of our customers."
Vision Express chief executive Jonathan Lawson added: "Our collaboration with Lenstore harnesses the expertise of both businesses, so we can work together for the benefit of the modern customer. In the optical industry, some have viewed online and multichannel as a threat, but with Lenstore there is a mutual desire to grasp the many opportunities it presents.
"It's important we relate to customers in the way they want, and take steps to understand our customers better, utilising the best channels and methods of communication."
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