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Seven Dials welcomes The Hook

The Hook art gallery and retail concept has opened a flagship store in London’s Seven Dials. The 1,588 square foot space on Neal Street offers a… View Article

GENERAL MERCHANDISE

Seven Dials welcomes The Hook

The Hook art gallery and retail concept has opened a flagship store in London’s Seven Dials.

The 1,588 square foot space on Neal Street offers a range of both established and emerging artists across a variety of subjects and styles.

Spanning two floors, the gallery is fully integrated with the brand’s online shopping experience to offer customers flexibility on how they browse and shop.

The opening was marked by a special launch event which showcased the artists’ latest collections including an exclusive commission. Guests were also treated to a live painting session by artist Emily Harman and the completed artwork will later be made available as part of The Hook’s Seven Dials collection.

Brooke Freeman, founder of The Hook, said: “We are so proud to launch our flagship gallery and retail store on Neal Street. The Hook has an ethos that prioritises the customer’s experience and is designed to make art collections approachable and fun, and we feel this aligns well with the wider Seven Dials community. We are so excited to finally be able to welcome our customers to our Seven Dials location and bring a bit of The Hook’s creative personality to central London.”

The Hook’s Seven Dials launch follows a new opening by lifestyle brand Adorn the Common in the district. In addition, watch retailer Mr Jones Watches will launch on Neal Street later this year.

Samantha Bain-Mollison, retail director at Shaftesbury, added: “The launch of the largest store for The Hook on Neal Street is an exciting moment for Seven Dials’ creative community. We are always seeking to diversify our curation of innovative tenants, and the authentic design ethos of the brand will sit comfortably among our existing artistic brands. Neal Street is increasingly becoming a creative hub for Seven Dials, and the arrival of The Hook is a testament to that.”

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