Stanley Caf pop-up in Manchester to hand out £20,000 of free tools
Stanley is taking over John’s Diner near Manchester’s Trafford Centre this month and will hand out more than £20,000 worth of free tools and food in a bid to win over tradespeople.
The Stanley Caf activation will run on Wednesday 25 and Thursday 26 November as the brand looks to bring its All Build. No Bull positioning to life in a physical setting.
Subscribe to TRBVisitors will be able to pick up free tools, food and exclusive merchandise, and take part in interactive challenges designed to showcase the brand’s tools.
Products on offer will include Stanley’s V20 Brushless Drills, backpacks, Xtreme tapes, storage boxes, Trade Lifts and exclusive clothing. Items will be dropped at select times across both days, with details to be shared on the brand’s Instagram channel, @stanleytoolsuk.
The activation is pitched as a bid to reclaim the traditional builders’ cafe from what Stanley describes as the “over-hyped latte art brigade”.
Darren Barber, senior marketing director at Stanley, said: “Our All Build. No Bull campaign is about Stanley recognising the skill and pride tradespeople bring to their work.
“The Stanley Caf was born from wanting to reclaim the territory of the traditional caf to once again be representative of where real tradespeople show up, breaking free from the matcha-drinking, avocado-eating cafes that we’ve seen taking over from the traditional caf.
“With the Stanley Caf, we’re bringing that idea to life in Manchester in a way that makes sense for a platform that cuts through noise and serves tradies directly. We’re giving them a chance to grab some food, try our tools, take part in challenges and enjoy our tools.”
