Disney Store expands Selfridges partnership with Birmingham and Manchester openings
Disney Store is to open two new retail destinations inside Selfridges’ Birmingham and Manchester Trafford stores as it looks to give customers outside of London access to its products and experiences closer to home.
With the concessions set to launch in mid-July, Disney Store said the move is a result of a strong response to its recent festive retail activations within the two department stores.
Subscribe to TRBThe brand also has a permanent presence within Selfridges London and operates a flagship store on Oxford Street.
Both concessions will offer a selection of apparel, accessories, stationery, limited plush, collectibles and roleplay inspired collections. They will also include fitting rooms where customers will be able to try on costume and dress-up ranges.
Patrick Segar, global general manager of The Disney Store and VP, retail marketing of Disney Store, said: “We are excited to continue expanding Disney Store’s physical retail presence in the UK through our collaboration with Selfridges.
“These new locations allow us to bring Disney Store closer to even more fans and families across the country, creating new opportunities for guests to connect with some of the stories, characters and products they love.
“Disney Store is more than just a place to shop – it is a destination where fans can celebrate their love for Disney and immerse themselves in the wonder of storytelling through curated products, immersive retail environments and memorable experiences.”
