ProCook posts record £85.5m revenue after attracting highest-ever number of new customers
ProCook has increased its annual revenue to a record £85.5 million with year-on-year growth of 23%.
In the year to 29 March 2026, retail revenue climbed by 23.1% as the company benefited from 13 new store openings, which exceeded the planned range of five to ten. Ecommerce sales also recorded strong growth with a rise of 22.9% driven by both increased traffic and an uplift in average spend.
Subscribe to TRBOn a like-for-like basis, total revenue increased by 11.8% year-on-year.
ProCook posted a 39.6% increase in EBITDA to £12.5 million while growing pre-tax profit to £2.5 million from a previous £1.5 million as it attracted a record 918,000 new customers.
Lee Tappenden, ProCook chief executive, said: “ProCook’s unique proposition, as a category specialist offering high quality products at greater value due to our own-brand, direct-sourced business model, combined with excellent service, is clearly resonating with our customers.
“We have driven excellent profitable, cash generative growth, significantly outperforming the market by expanding our store network, extending and refreshing our product range, and attracting more customers to our brand through lifestyle-led social campaigns.”
The company said it has made a strong start to the new financial year with first quarter revenue increasing by 21.5%, and said it remains confident of delivering on full year market expectations.
Tappenden added: “With just a 1.9% share of our highly fragmented kitchenware market, we see many opportunities ahead and have clear plans in place to capture more share as we increase the awareness of our brand and continue to enhance the experience of shopping with us.”
