OKA reports improved trading as losses narrow
The OKA premium interiors brand has reported significantly improved trading in recent months.
Sales in its last quarter ending September rose by 29% as customers bought fewer items but more higher quality pieces.
In the year to the end of June 2025, sales were flat at £36.8 million as the brand’s pre-tax losses narrowed to £7.9 million due to a reduction in overhead costs and a refinancing exercise.
Founded in 1999 by Lady Astor, OKA trades from 12 UK showrooms, online and via its interior designer base. It has recently launched its first concession stores, with more planned in the coming year.
Mark Saunders, chief executive of OKA, said: “Whilst higher mortgage costs and other cost of living pressures have impacted the general home interiors market, the premium segment has proven far more resilient to date.
“One factor is house transactions and prices in the £1 million+ bracket holding up better, especially in traditionally affluent towns, prime commuter areas and coastal areas, where our most active customers live.”
He added: “Looking ahead, we’re continuing to scale our UK presence through an expanding showroom and concession network as well as online, where a growing number of our customers are transacting, and continuing to extend our brand into adjacent categories.”
Earlier this year, OKA appointed former Soho Home and Neptune executive Aalish Yorke-Long as chief customer officer.
