OKA expands concession partnership with Fenwick
OKA has expanded its partnership with Fenwick by opening a new concession at the department store’s Kingston branch.
The move follows the premium interiors brand’s first Fenwick concession, which launched in Newcastle in August 2024.
Subscribe to TRBThe new space will showcase OKA’s latest range and Icons collection. Customers will also be able to purchase made-to-order sofas and access the brand’s complimentary home stylist service.
Stephen Ayres, concessions director at Fenwick, said: “We are delighted to welcome OKA to Fenwick Kingston as a continuation of the successful opening in our Newcastle store last year.
“This exciting addition strengthens our curated portfolio of premium home and lifestyle brands within our Kingston store with OKA’s timeless British design and distinctive style.”
As part of its retail expansion strategy, OKA has previously opened a 2,800 square foot showroom at Redbrick Mill in West Yorkshire and launched an outlet store at Bicester Avenue Garden Centre, both in 2024.
Mark Saunders, chief executive of OKA, said: “When it comes to interiors, customers are taking more time and care over their decisions, and experiencing pieces in person remains a vital part of that journey.
“Our physical spaces allow customers to understand comfort, scale and craftsmanship first-hand, as well as see how pieces work together within a space.
“Continuing to invest in our showrooms and our teams is central to how we support our customers and bring the OKA experience to life.”
