JYSK chooses Liverpool for biggest UK store to date
JYSK, the Danish home furnishings retailer, is to open its biggest UK store to date in Liverpool next month.
Situated at Hunts Cross Retail Park, the 1,350 square metre store will be spread across two levels and will stock the brand’s range of “Scandi-chic” homewares and furniture.
Jenny Johnston, JYSK sales and marketing manager for the UK & Ireland, said: “Liverpool remains an ever-popular choice as a shopping destination. That coupled with the scale of the city and its inhabitants means it is an exciting opportunity for us. Crucially, we have ensured, just like with all our stores, that it is a safe and enjoyable place to shop under the current COVID-19 circumstances. There is no denying that items purchased for the home have a sensory element – you need to feel sheets or touch a mattress before you commit to buy.”
JYSK is planning to open a further six stores in the UK by the end of its current financial year to take the total number to 26. Johnstone added: “The sky really is the limit for JYSK and we remain committed to our expansion plans even in the current climate.”
Managed by Liverpool native Victoria Bostock, the store will open on 17 October. To celebrate the launch, JYSK will be treating shoppers to some exclusive offers such as savings of up to 50% on sofa beds and Wellpur memory foam mattress toppers being reduced to £70 from the usual £299.99.
