Virgin Media O2 opens new experiential store at Liverpool ONE
Virgin Media O2 has opened a new experiential store at Liverpool ONE as it continues to invest in its physical estate.
Spanning over 1,900 square feet, the space on the upper level has been designed to showcase Virgin Media O2’s products and services while placing the customer “front and centre” of the in-store experience.
Subscribe to TRBThe shop is divided into “discovery zones” across an open-plan layout to give visitors the opportunity to test out Virgin Media O2’s latest products as well as gaming and entertainment tech. These include an ultimate gaming zone, Priority from O2, a TV and broadband zone and a Meta zone.
Will Houldsworth, director of retail at Virgin Media O2, said: “Opening our new store here in Liverpool is a really exciting moment for us. Liverpool ONE is at the heart of the city’s shopping and social scene, so it’s the perfect place to bring our latest products and services closer to the local community.
“We’re committed to giving customers a great in-store experience where they can explore, learn and get support face-to-face.”
He added: “Over the past year, we’ve invested heavily in upgrading our stores across the UK, and Liverpool is a key part of that journey.
“As we continue to invest in the future, including launching new tools to support our colleagues, we’re committed to providing brilliant service for our customers across the region.”
To celebrate the opening, Virgin Media O2 is offering visitors the chance to win one of two signed Liverpool FC shirts by taking part in an interactive quiz focused on Liverpool FC and Priority.
