Hamleys expands in travel market with new stores in Liverpool Street and Heathrow T2
Hamleys is to expand its presence in the travel market with the opening of a pop-up in London’s Liverpool Street Station and a new permanent location at Heathrow T2.
The move follows openings in London Bridge and St. Pancras stations in the capital and Heathrow T4 and Stansted airports.
Subscribe to TRBOpening this month, the Liverpool Street store will span 500 square feet and offer a range of Hamleys’ plush bears and other animals, pocket money toys, and a selection of travel friendly products like card games and sticker books.
Due to launch in mid-June, the 1,000 square foot store at Heathrow T2 will carry Hamleys’ signature bear range, novelty gadgets, travel-friendly games and puzzles alongside tech toys, dolls and action figures, and small and medium construction sets from Lego and Playmobil.
Keane Herman, Hamleys UK head of retail, said: “Our travel estate performs consistently well for us around the world and we are very excited to enter Liverpool Street and expand our presence at Heathrow.
“Our formats have been tested and refined over many years in stations and airports – they are built for grab-and-go speed, fun and bright gifting ideas and we know they will do well this summer and beyond.”
Hamleys now operates 175 stores 13 countries including Italy, India, UAE, China, Philippines and Mexico.
