Homebase embarks on concession partnership with Dwell
Homebase has signed a new concession partnership with the Dwell furniture retailer.
The first Dwell concession has opened at Homebase’s Chichester store where customers can choose from a selected range of Dwell’s sofas, beds, dining furniture, lighting and accessories.
Damian McGloughlin, chief executive of Homebase, said: “Our partnerships with leading brands play a key part in our plan to make Homebase the go-to place for the inspiration, expertise and products customers need to take their ideas and create homes they love. The Dwell range will be a fantastic addition for our customers, making it even easier to purchase beautiful, design-led furniture.”
Homebase plans to introduce more Dwell concessions in its stores later in the year, although some items will be also be made available on Homebase’s website.
Peter Jenkins, chief executive of Dwell, said: “We are excited to give Homebase and Dwell customers alike more ways to shop our collections. With 39 stores nationwide and the new concessions opening in Homebase, we will be able to provide customers with even more choices when it comes to finding the perfect furniture and accessories for their home.”
Hoembase’s store Chichester has also been refurbished and includes a new kitchen showroom, Bathstore and home department. The store also features at Tapi concession.
