Mamas & Papas to accelerate concession growth
Nursery brand Mamas & Papas is to create up to 200 new jobs as it looks to expand its UK concessions with Next over the coming year.
The 19 new locations will include places like Chelmsford, Cheltenham, Crawley, Ipswich, Oxford and Poole.
Mamas & Papas already operates 14 concessions with Next and also has 22 standalone shops.
This latest move forms part of the retailer’s post-pandemic physical store expansion strategy which could include the opening of concessions with other retailers.
Nathan Williams, chief operating officer of Mamas & Papas, said: “The pandemic showed us just how much our customers missed visiting our stores,
“Whilst we adapted with virtual services and served our customers online, there’s simply no substitute for the quality and depth of experience you can create with bricks and mortar. That’s why we’re currently investing so significantly in opening new space across the UK and accelerating the growth of our store estate further this year with new and existing concession partners.”
