Greggs teams up with Sainsbury’s on forecourt concession
Greggs has teamed up with Sainsbury’s to open a first concession in a Sainsbury’s petrol station.
The new shop on the forecourt at Sainsbury’s Biggleswade will enable customers stopping to refuel to choose from Greggs menu items, as well as options from Sainsbury’s convenience range.
Tony Rowson, property director at Greggs, said: “Our opening at Biggleswade will be our first with Sainsbury’s as we expand and diversify our retail estate as part of our ambitious property strategy. The opening will allow us to provide Greggs favourites to even more customers, in a format that complements Sainsbury’s existing petrol station offer.”
Rhian Bartlett, food commercial director at Sainsbury’s, added: “We’ve launched this new concept as part of our ongoing plan to transform our takeaway food offer with top brands – bringing even more innovative and delicious food and drink to our customers. This is the first time we’ve worked with Greggs and we’re delighted to be partnering with one of the UK’s favourites for freshly prepared food-on-the-go.”
The two retailers are expected to open further concessions together later this year throughout the UK.