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Tesco and Pret a Manger pull the plug on concession partnership

Tesco has ended its in-store concessions trial with Pret A Manager after just over a year.  The grocer and coffee chain announced the trial in May last year,… View Article

FOOD & DRINK

Tesco and Pret a Manger pull the plug on concession partnership

Tesco has ended its in-store concessions trial with Pret A Manager after just over a year. 

The grocer and coffee chain announced the trial in May last year, with the first concession launching a month later. The trial was in an effort to broaden its traditional customer base beyond office worker locations. 

However, only one of the four planned “shop-in-shops” was opened in Peterborough. 

The store operated as concessions were managed by Pret A Manger, where coffee was served alongside other barista-prepared beverages and food-to-go items.  

The end of the trial comes days after the supermarket giant announced it would be delisting Pret’s coffee range from its stores. 

Pret A Manager announced a 230% increase in revenues to £357.8 million in the first six months of the year. 

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