Hobbycraft goes green for Easter
Hobbycraft has gone green for Easter with more lines than ever before being packaged in reusable or recyclable packaging.
Plastic packaging has been reduced significantly and where it has to be used (for product protection) it is secured from a recycled source.
The spring collection is another successful step towards achieving the retailer’s sustainability targets, with 21% of all products within the business now having plastic-free packaging, and a further 19% having no packaging at all.
The retailer has removed 324,000 pieces of plastic from the 2023 Easter range compared to last year. Customers can now only purchase biodegradable glitter, and Styrofoam has been removed from the product range.
As part of its ‘Making a Difference’ plan, Hobbycraft continues to work with progressive supplier partners to deliver more sustainably sourced products and reduce waste and carbon emissions within the business.
The range also includes hundreds of mache, wooden, and ceramic blanks, all of which are sold with no packaging, ready to be transformed into bespoke Easter decorations. These crafty creations add a unique touch to spring décor and can be reused for years to come, as the brand aims to encourage more people to craft in the most sustainable way possible.
These personalised designs have already been proving popular, with searches for ‘wooden blanks’, ‘ceramic blanks’ and ‘mache eggs’ all increasing by 386%, 687% and 450% respectively in 2023 so far compared to the same timeframe in 2022.
Katherine Paterson, Customer Director at Hobbycraft, comments: “At Hobbycraft, we believe in the power of crafting and making something yourself, not only because it supports mental wellbeing and skill development, but also to reassure our customers they are crafting in the most sustainable way possible.
“Our Easter range is another amazing step in our sustainable sourcing journey, and we hope the collection inspires more of our customers to try out some personalised projects that can be enjoyed for years to come!”
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