H&M forms sustainability ‘insights board’ with Stella McCartney
H&M has teamed up with fashion designer Stella McCartney to launch a sustainability insights board.
With a mission to ensure that sustainability remains a talking point in the fashion industry, the board aims to address a variety of themes and approach sustainability from different angles, such as materials, circularity, innovation and communication.
Subscribe to TRBIn addition to McCartney and experts from H&M, the board comprises technologist, entrepreneur and sustainability innovator Kiara Nirghin, model and global brand ambassador Amelia Gray, fashion editor and journalist Susie Lau, model, actress and founder of Gurls Talk Adwoa Aboah, and singer and global artist and activist Anitta. The conversations will be moderated by fashion industry strategist Julie Gilhart.
Daniel Ervér, chief executive of H&M, said: “We are excited to start this dialogue that connects different voices and perspectives from across the fashion world.
“The insights board is a unique opportunity to listen, gain new insights and explore how we can move both ourselves and the fashion industry forward.”
In its first in-person meeting, which was held in London, board members discussed key opportunities and the shifts needed to drive innovation, including the importance of clear, accessible and transparent communication about materials and brands’ sustainability performance.
McCartney said: “Fashion has an opportunity to lead with honesty, transparency and a willingness to challenge itself. That’s what excites me about the insights board.
“It’s about listening and learning, not just from the voices around the table, but from the communities they represent, and keeping sustainability front and centre in a way that sparks real dialogue and, importantly, hope for change.”
