Dreams launches online-only brand Sleep and Snooze
Bed retailer Dreams has launched a new online only-brand called Sleep and Snooze that targets a younger, digital-first customer.
Its products will be aimed at people who are looking to buy their first mattress or furnish their own home, or those who want to create a spare room for guests.
Sleep and Snooze will offer a limited collection of over 40 mattresses, 40 bed frames alongside a selection of headboards and bedding. Prices will range from £80 to £599.
All products will be held in stock by the retailer which means that customers can be offered free delivery with a lead time of a week.
A spokesperson from Sleep and Snooze, said: “Sleep and Snooze has been developed with the habits of younger shoppers in mind. We know that they’re time-poor and are increasingly looking to their retailers to provide them with high-quality products that fit perfectly with their lifestyles.
“Sleep and Snooze does just that. Our unique capsule collection means that shoppers can find the right mattress or bed for them within minutes, whilst our delivery service means that they won’t have to wait for months to receive it.”
The launch of Sleep and Snooze is the latest brand launched by Dreams after it also became the owner of Feather & Black last year.
