JYSK partners with The Sleep Charity to launch Sleep Matters Roadshow
Danish homewares retailer JYSK is to launch its Sleep Matters Roadshow across its stores as it looks to inspire the nation with the latest professional guidance on how to achieve a better night’s sleep.
In a partnership with The Sleep Charity, JYSK will run the roadshow at nine store locations across the UK on 6 and 7 November.
Hosted by sleep experts Kerry Davies and Joseph Pannell, the shows will see attendees receive advice on how to tackle issues surrounding sleep health and conditions, as well as tips for incorporating better sleep hygiene into everyday lives.
Each hour-long session will comprise of a forty-minute talk led by one of the sleep coaches followed by an open Q&A session. In addition, JYSK store staff will be on hand to advise customers on finding the right mattress and pillows. JYSK will also be offering up to 70% off its mattresses, duvets and pillows in all of its 24 UK stores and online from 4 to 7 November.
Jenny Johnston, sales and marketing manager for JYSK UK and Ireland, said: “Recent research we carried out with YouGov suggests that there is a real need for us to have more open conversations and education around sleep and sleep health. Together with The Sleep Charity, we hope our Sleep Matters roadshow event can be a small step towards empowering more people to take back ownership over their sleep health.”
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