THE RETAIL BULLETIN - The home of retail news
Home Page
News Categories
Christmas Ads
Commentary
Department Stores
Electricals & Technology
Entertainment
Fashion
Food & Drink
General Merchandise
Grocery
Health & Beauty
Home & DIY
Interviews
Property
Retail News
Retail Solutions
Shopping Centres, High Streets & Retail Parks
Sports & Leisure
Retail Events
People in Retail Awards 2023
Retail Marketplace Strategy 2023
Omni Channel Futures 2023
Retail HR Central
Digital Transformation Strategy 2023
Customer Engagement Strategy 2023
Retail HR 2023
THE Retail Conference 2023
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Dreams launches new concept space for Feather & Black

Bed retailer Dreams has launched a first bricks-and-mortar presence for Feather & Black at its store in Hedge End. Dreams said the move marks a new… View Article

HOME & DIY

Dreams launches new concept space for Feather & Black

Bed retailer Dreams has launched a first bricks-and-mortar presence for Feather & Black at its store in Hedge End.

Dreams said the move marks a new phase for Feather & Black and will cement its position within the wider family of Dreams brands.

Reflecting Feather & Black’s high-end offering, the Hedge End store features a 500 square metre mezzanine space that is devoted entirely to the brand. Dreams said the space has been designed with luxury in mind, using display cubes and distinctly branded black aluminium fittings to bring the high-quality look and feel.

Mike Logue, chief executive of Dreams, said: ‚ÄúThis is hugely exciting for us and we hope customers feel the same way. More so than with other products, we know that having the ability to touch, try and feel before you buy is really important to people investing in high-end mattresses and furniture. At the same time, the Hedge End store is a real marker of how Feather & Black has gone from strength to strength in the last year.”

Dreams acquired Feather & Black in 2020.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News