Dreams launches new concept space for Feather & Black
Bed retailer Dreams has launched a first bricks-and-mortar presence for Feather & Black at its store in Hedge End.
Dreams said the move marks a new phase for Feather & Black and will cement its position within the wider family of Dreams brands.
Reflecting Feather & Black’s high-end offering, the Hedge End store features a 500 square metre mezzanine space that is devoted entirely to the brand. Dreams said the space has been designed with luxury in mind, using display cubes and distinctly branded black aluminium fittings to bring the high-quality look and feel.
Mike Logue, chief executive of Dreams, said: “This is hugely exciting for us and we hope customers feel the same way. More so than with other products, we know that having the ability to touch, try and feel before you buy is really important to people investing in high-end mattresses and furniture. At the same time, the Hedge End store is a real marker of how Feather & Black has gone from strength to strength in the last year.”
Dreams acquired Feather & Black in 2020.
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