Clarks hosts concept showroom space during Paris Men’s Fashion Week
Clarks has returned to Paris Men’s Fashion Week with an exclusive showcase in a private concept space in the Marais area of the city.
Opening from 16th to 20th January. the space allows guests to take a first look at the Clarks and Clarks Originals Autumn/Winter 2024 collections, and find out about campaigns and special collaborations.
The showcase highlight is the AW24 capsule codesigned with Martine Rose, Winner of the Menswear Designer of the Year 2023 at the British Fashion Awards.
In a nod to its upcoming Fall 24 campaign ‘Clarks and Tokyo’, the retailer has also installed a Tokyo concept bar where guests can enjoy Japanese drinks and play fun board games for an immersive Tokyo experience.
Completing the showcase is another collaborative experience with French artist Franck Pellegrino (pictured). The special activation offers guests an exclusive taste of the capsule’s reworked Wallabee style in a dedicated “Franck” room.
Clarks chief marketing & digital officer Tara McRae said: “Paris Men’s Fashion Week is incredibly special for Clarks. We’ve enjoyed great successes in previous seasons bringing our cultural and commercial universes together. This time we are back with a bang, teasing our new Guest Creator Martine Rose’s second Clarks collection as well as the very best of Clarks and Clarks Originals AW24 ranges.”
Olivier Motteau, Clarks managing director EMEA, added: “We’re very delighted to present Clarks at Paris Men’s Fashion Week – it’s an honour to showcase our AW24 collection to buyers from the best accounts around the world in the heart of Paris.”