THG Ingenuity partners with Maximo Group
THG, the owner of online beauty retailers such as Look Fantastic and Cult Beauty, has embarked on a new partnership with Maximo, whose brands include All Beauty and Fragrance Direct.
The partnership will initially focus on re-platforming All Beauty and Fragrance Direct to THG’s Ingenuity platform as part of Maximo’s growth plans. THG Ingenuity will also provide warehouse and fulfilment services for the retailers.
The end-to-end technology and fulfilment services agreement covers website services including design, build, hosting and maintenance; warehousing and fulfilment services; and end customer delivery services via THG’s network of global couriers.
Matthew Moulding, chief executive of THG, said: “We are proud to announce our partnership with Maximo. This represents the early fruits of our focus on larger enterprise customers and underlines our position as the online partner of choice for the prestige beauty industry.
“I am delighted with the progress of our refocused sales team, with our pipeline continuing to build momentum. Our unique end to end global multichannel solution means our addressable market across beauty, FMCG and retail is significant and will continue to expand as a result of our continuous programme of innovation.”
