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Bathroom retailer Victorian Plumbing has appointed former THG chief marketing officer Adam Knappy as a non-executive director with immediate effect. He is currently chief marketing and…

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Victorian Plumbing appoints former THG CMO Adam Knappy to board

15 September, 2026 | by Angela Beevers

Bathroom retailer Victorian Plumbing has appointed former THG chief marketing officer Adam Knappy as a non-executive director with immediate effect.

He is currently chief marketing and customer officer at DAZN Group, the sports and entertainment platform, where he has worked since 2025. His responsibilities include overseeing all group marketing activities, platform trading and customer engagement.

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Prior to this, he spent 14 years at THG, where he joined as a commercial analyst and rose through the ranks to become group chief marketing officer and chief executive of the media division, which he helped launch.

Philip Bowcock, chairman of Victorian Plumbing, said: “I am delighted to welcome Adam to the board of Victorian Plumbing. He brings extensive marketing and consumer experience that will complement the skills and expertise of our existing directors.

“Victorian Plumbing’s dynamic marketing strategy continues to drive strong brand awaress and support customer acquisition, and we look forward to working with Adam and benefiting from his insight and industry experience.”