THG agrees multi-year partnership with Williams Racing
THG has embarked on a new multi-year partnership with Williams Racing.
The health and beauty retail group has become the Formula 1 team’s official partner across the nutrition, technology and ecommerce, and sustainability categories.
As part of the deal, THG’s Ingenuity digital commerce solution will manage the global fulfilment for sales of Williams Racing merchandise as official technology and ecommerce partner,
Meanwhile, THG’s sports nutrition brand, Myprotein, will be using its products to help maximise and enhance the team’s performance while driving the team and its audiences towards a healthier, more active lifestyle.
The partnership will also include THG Eco’s sustainable solutions consultancy working with Williams on its carbon footprint.
Matt Moulding, chief executive of THG, said: “In a world where nutrition fuels performance, technology drives innovation and sustainable practices protect our environment, THG is perfectly positioned to bring our expertise to Formula 1 – the pinnacle of global motorsport. This partnership represents a merging of expertise to drive THG and Williams Racing towards a future defined by innovation and sustainability.”
