The Perfume Shop announces biggest price freeze initiative
The Perfume Shop has announced its biggest price freeze initiative with prices being held on 138 of its best-selling, branded fragrances until 2024.
Having launched the programme in October, the retailer is now extending it to ensure there will be no price increases on fragrances it expects to be big sellers this year.
The Perfume Shop said the 4.5 million members of its VIP Rewards Club scheme will receive an additional 10% off all price freeze lines. The free Rewards Club Membership enables shoppers to earn Perfume Points every time they spend.
Gill Smith, managing director of The Perfume Shop, said: “We launched our price freeze commitment last October and by extending it to include even more top brands until 2024 we hope that our customers can treat friends, family or themselves, with the knowledge that our prices won’t change.
“We know our customers will be looking to purchase perfumes in the lead up to Mother’s Day and Father’s Day and so we’ve made sure we have lots of options to choose from across different price points.”
