Tesco trials sensitive skincare section in selected stores
Tesco is piloting a new sensitive skin section in selected stores to make it easier for customers to find products for their skin type.
The section has been launched in partnership with major skincare brand Aveeno and will also offer products from E45, Cetaphil, Weleda and Cetraben.
Trialled in almost 100 large Tesco stores, the new zone groups products by skin type, including ‘Sensitive face’, ‘Normal to dry skin’, ‘Very dry skin’ and ‘Very dry, itchy skin’.
Sarah Sturgeon, category buying manager for baby and beauty at Tesco, said: “This exciting new trial will bring together brands and useful information to help the 40% of the UK population* with sensitive skin find the right solution for them.
“Most customers don’t know where to look in stores to find sensitive skin products – so when we learned that the majority of customers want to find solutions alongside other familiar products in the skincare aisle, we created this new dedicated area in-store to make it easy to find the products they need all in one place.”
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