THE RETAIL BULLETIN - The home of retail news
Lest we forget
Click here
Home Page
News Categories
Commentary
CX
Department Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Uncategorized
Retail Events
People in Retail Awards 2024
THE Retail Conference
Retail Ecom North
Retail HR North 2025
Retail Omnichannel Futures 2025
Retail HR Central 2025
The Future of The High Street 2025
Retail Ecom Central
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Asda trials ‘pet zones’ in selected stores

Asda is trialling a ‘pet zone’ in selected stores as it looks to help pet owners pick up everything from insurance to accessories as part of… View Article

GENERAL MERCHANDISE NEWS

Asda trials ‘pet zones’ in selected stores

Asda is trialling a ‘pet zone’ in selected stores as it looks to help pet owners pick up everything from insurance to accessories as part of their regular shop.

The supermarket is partnering with six brands on the initiative in its Gateshead, Eastlands, Minworth, West Bridgford and Caerphilly stores.

The move means that customers will have access to refrigerated fresh pet food, premium treats, accessories, toys, leads, collars and grooming products all in one place.

The dedicated zone will cater for both dogs and cats at all life stages and will include a wider range from brands such as Lily’s Kitchen, Freshpet and Denzel’s. It will also feature a range of Petface accessories and toys and UK-produced dog fragrances and grooming products from Bugalugs.

Pet owners will also be able to sign up for insurance through Asda Money partner Joii, which also gives the option to access to a 24-hour online vet service for emergencies via the Joii app.

Matt Harrison, senior director of partnerships and business development at Asda, said: “We’re partnering with some brilliant brands to bring a wide range of pet products to these stores – including items that would usually only be found in specialist retailers.

“A rise in the number of pandemic pets has led to demand from customers for greater choice in this particular category. We’re pleased that through partnerships with innovative brands we’re able to offer products for pets of all ages and satisfy the needs of our customers in these five stores.”

Subscribe For Retail News