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Asda trials ‘pet zones’ in selected stores

Asda is trialling a ‘pet zone’ in selected stores as it looks to help pet owners pick up everything from insurance to accessories as part of… View Article

GENERAL MERCHANDISE NEWS

Asda trials ‘pet zones’ in selected stores

Asda is trialling a ‘pet zone’ in selected stores as it looks to help pet owners pick up everything from insurance to accessories as part of their regular shop.

The supermarket is partnering with six brands on the initiative in its Gateshead, Eastlands, Minworth, West Bridgford and Caerphilly stores.

The move means that customers will have access to refrigerated fresh pet food, premium treats, accessories, toys, leads, collars and grooming products all in one place.

The dedicated zone will cater for both dogs and cats at all life stages and will include a wider range from brands such as Lily’s Kitchen, Freshpet and Denzel’s. It will also feature a range of Petface accessories and toys and UK-produced dog fragrances and grooming products from Bugalugs.

Pet owners will also be able to sign up for insurance through Asda Money partner Joii, which also gives the option to access to a 24-hour online vet service for emergencies via the Joii app.

Matt Harrison, senior director of partnerships and business development at Asda, said: “We’re partnering with some brilliant brands to bring a wide range of pet products to these stores – including items that would usually only be found in specialist retailers.

“A rise in the number of pandemic pets has led to demand from customers for greater choice in this particular category. We’re pleased that through partnerships with innovative brands we’re able to offer products for pets of all ages and satisfy the needs of our customers in these five stores.”

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