Tesco trials dedicated section in stores for menopause friendly products
Tesco is piloting a new menopause-friendly section in selected stores.
During the next six weeks, products from several leading brands will have their own dedicated space at the end of an aisle in nearly 200 Tesco supermarkets.
Tesco has teamed up with GenM, an organisation working to transform how women search, source and shop for menopause friendly products, on the initiative. GenM’s M-tick symbol is now being displayed on relevant products, both in Tesco stores and online.
Key items featured in the display areas include Vitabiotics vitamins, Nivea, Olay and Simple skincare products, and Tena and Always products. Davina McCall’s bestselling new book, ‘Menopausing’, will also be featured on the aisle ends.
Meanwhile, customers on Tesco.com can browse using a permanent dedicated menopause filter under the Health & Beauty section where more than 450 products are available.
In October 2023, Tesco made the free Understanding Menopause booklet from not-for-profit organisation Menopause Support available on its website. It is also supporting staff members going through the menopause with the provision of menopause friendly uniforms made from a lightweight, more breathable fabric that is cooler and more comfortable to wear.
Tom Lye, Tesco’s category director for health, beauty and wellness, said: “Tesco is committed to transforming the shopping experience for those going through the menopause and working with Gen-M is the next step in supporting our customers and colleagues.
“We hope the dedicated display in stores and the online filter will provide reassurance around what products are safe to use and help signpost to products that can ease the symptoms associated with menopause.”
