Sports Direct welcomes On brand in selected flagship stores
Sports Direct has announced the arrival of On products in flagship stores in places like London, Birmingham and Manchester as part of its Running Starts Here initiative.
They will also be stocked at Sports Direct’s new Cardiff store when it opens on 23 February and in Leicester, Norwich, Gateshead and Belfast.
To coincide with the launch, the retailer is organising a series of in-store activations including try on sessions and Q&A events with On ambassadors. On 29 February, Sports Direct and On will host a guided run from the Sports Direct Oxford Street store and on 7 March from Cardiff.
Frasers Group chief executive Michael Murray said: “The arrival of On to Sports Direct marks a significant step in enhancing our consumer experience and offering choice across the biggest global brand partners.
“There are very few brands that have captured the attention of the running community and sports industry quite like On has and, with this launch, we’re excited to continue to offer consumers the very best brands, product innovations, and experiences for every part of their sports and fitness journey.”
On will also be stocked at other key locations and online at Sports Direct by the end of the year.
On co-chief executive Marc Maurer added: “This partnership marks a pivotal moment, where our innovative running gear meets Sports Direct’s community of sports enthusiasts, offering the best quality athleticwear under one roof and encouraging participation in sports.
“Together, we’re poised to inspire individuals to elevate their performance and embrace the joy of movement.”
