Superdrug promotes Simon Comins to chief operating officer

Superdrug has promoted Simon Comins to the position of chief operating officer.

Having joined the health and beauty retailer aged 15 in a part-time role at his local store, he has worked with the business for 38 years in a variety of roles across retail and commercial operations.

Most recently, he was chief commercial officer where oversaw the commercial, marketing and CRM functions and was instrumental in shaping some of Superdrug’s most innovative customer experiences, including the recent launch of Beauty Playground.

Superdrug said Comins’ promotion marks a major step its work to create a seamlessly connected business as it will unite retail and commercial operations under one cohesive strategy.

In his new role, he will oversee the integration of retail and commercial functions with a focus on delivering even greater value and standout experiences across the retailer’s stores and online.

Peter Macnab, Superdrug chief executive  said: “Simon’s deep understanding of both our business and our customers makes him ideally placed to lead the next phase of our journey.

“His ability to drive innovation has already delivered fantastic results, from strengthening our commercial strategy to bringing new experiences for our customers to life.

“Simon will be central to ensuring our retail and commercial plans work hand in hand to create the very best experience for our customers.”

Comins added: “I’m incredibly proud of how far we’ve come as a business and excited to take on this new role as chief operating officer.

“By bringing together our retail and commercial teams, we can continue to evolve and deliver even more value, choice, and standout experiences for our customers.”

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