Main Products and Services

Superdrug specialises in:

• Cosmetics and makeup
• Skincare products
• Fragrances
• Hair care products
• Health and wellness items
• Personal care products

Additionally, Superdrug offers in-store services through its Beauty Studio, providing treatments such as manicures, pedicures, and ear piercings.

Stores

• Number of stores worldwide: Approximately 790 in the United Kingdom and Ireland

Corporate Social Responsibility & Company Culture

Superdrug is committed to integrating Environmental, Social, and Corporate Governance (ESG) principles into its operations. The company focuses on sustainable sourcing, reducing its carbon footprint, and promoting ethical practices. Initiatives include a significant reduction in carbon emissions since 2010, the elimination of PVC in own-brand packaging by 2025, and the offering of a wide range of vegan products. Superdrug fosters a culture of inclusivity, innovation, and customer-centricity. The company values diversity and encourages employees to engage in continuous learning and development. Superdrug promotes a collaborative work environment where ideas are valued, and employees are empowered to contribute to the company's success. Superdrug is dedicated to preventing modern slavery and human trafficking within its operations and supply chains. 

Retail Awards & Recognition

Superdrug has been shortlisted for three awards: Beauty, Health & Well-Being eCommerce Website of the Year, B2C eCommerce Website of the Year, and App of the Year in 2024. Superdrug also hosts an annual Star Awards event that celebrates the best products and brands in the health and beauty market, as voted for by Superdrug customers. Superdrug usually offers customers additional points on their Health & Beautycard for purchasing winning or nominated products.