Superdrug launches 24/7 delivery through Just Eat
Superdrug has announced the launch of a 24/7 delivery service through Just Eat as part of its “Online + Offline” strategy that aims to offer an integrated experience wherever and whenever customers choose to shop. .
The move means it has become the platform’s first health and beauty partner to offer customers round-the-clock delivery.
Subscribe to TRBLaunched initially for customers in London’s Brixton and Kingston, the service will offer more than 8,000 products to order, including beauty, fragrance, baby care and medicine, with delivery in as little as 30 minutes.
The 24/7 service will expand to Marble Arch by the end of the year, which currently offers delivery until 6am. Extended delivery until 6am is also available from Superdrug stores in Manchester Piccadilly Gardens, Wakefield Trinity Walk, Denton Crown Point and Bolton Middlebrook.
The new service builds on Superdrug’s exclusive partnership with Just Eat, which launched in November 2025 and allows customers to order directly through the Just Eat app or website, select their local Superdrug store and choose from a range of products spanning 43 categories. Orders are picked and packed in-store and delivered by Just Eat couriers.
Matt Wallburn, marketing, ecommerce, digital and customer director at Superdrug’s parent company AS Watson UK, said: “We’re delighted to extend our partnership with Just Eat and offer customers even greater flexibility through 24/7 delivery. Convenience and accessibility is incredibly important to our customers, and this gives them another way to access the health, beauty and everyday products they need, whenever they need them.”
Caroline Bates, grocery and new verticals director at Just Eat UK, said: “Superdrug joined Just Eat exclusively last year and we’ve had great feedback from customers, with cosmetics, pain relief and skincare being some of our best-selling products. Offering rapid delivery for over 8,000 products day and night is the ultimate in convenience, helping make our customers’ lives just that little bit easier.”
