Superdrug partners with Jack Monroe to help customers through cost of living crisis
Superdrug has teamed up with poverty campaigner and activist Jack Monroe to help customers navigate the cost of living crisis through the launch of its Shop Smart campaign.
The Shop Smart campaign will aim to help customers understand how to keep costs down across beauty and personal care routines as the retailer looks to help ensure that people have access to the basic dignities in life through a number of initiatives and offers.
Monroe said: “There’s been a lot of discussion recently around soaring energy costs and rising food bills, and the cost of toiletries and personal care essentials are also rising steeply, which leaves many people unable to afford the basics needed for personal health hygiene and dignity.
“It’s embarrassing to not be able to afford things that others might take for granted, like soap, tampons, deodorant, toothpaste, shampoo and hygiene poverty is fast becoming a hidden impact of the Cost of Living crisis. That’s why the work Superdrug is doing here is so needed and I hope that by sharing some ‘Shop Smart’ tips together that we can help in some small way.”
After research found that 80% of Superdrug customers have felt the need to switch to cheaper brands, the retailer is adding a further 30 products to its Price Freeze Promise. The initiative freezes the the prices on 130 everyday essential items across own brand personal care, beauty and healthcare categories for at least a year.
Simon Comins, chief commercial officer at Superdrug, added: “Superdrug’s vision has always been to make health and beauty accessible to all. With rising cost of living, we wanted to act quickly to ensure our colleagues are well looked after and our customers well supported.
“We don’t believe shoppers should have to compromise when it comes to their health and beauty purchases, so our Price Freeze Promise is committed for a year on 130 own brand essential items. Despite rising cost of goods, we also remain committed to offering all of our customers discounted Star Buys and our Health and Beautycard users, member only pricing.”
As a result of its four-year charity partnership with Beauty Banks, Superdrug now has over 100 donation bins across its stores nationwide. This month the retailer is also introducing a Buy One, Bank One scheme to help increase product donations to meet increased demand.
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