THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
CX
Department Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Uncategorized
Retail Events
People in Retail Awards 2024
THE Retail Conference
Retail HR North 2025
Retail Ecom North
Omnichannel Futures 2025
Retail HR Central 2025
The Future of The High Street 2025
Retail Ecom Central
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Iceland gives pensioners £30 gift voucher to help with cost of living crisis

Iceland is offering pensioners a £30 gift voucher as it looks to help elderly people on low incomes with their food shopping during the cost of… View Article

FOOD AND DRINK NEWS UK

Iceland gives pensioners £30 gift voucher to help with cost of living crisis

Iceland is offering pensioners a £30 gift voucher as it looks to help elderly people on low incomes with their food shopping during the cost of living crisis.

The Summer Cheer campaign will run until 16 September as part of the retailer’s expanded partnership with the Rothesay Foundation to support UK pensioners living in poverty,

Eligible pensioners will be given the  vouchers to spend in 269 stores in 17 areas nationwide. Iceland said the areas selected are home to some of the highest numbers of pensioners living in material deprivation in the country.

The move follows a pilot community campaign across nine Iceland stores in the London borough of Lambeth which helped older people on low incomes enjoy Christmas.

Iceland is providing the vouchers at zero profit.

The retailer’s partnership with Rothesay Foundation was initially launched following research by Age UK which showed that 1.7 million, or 15%, of UK pensioners were living in poverty in 2020/2021. The two organisations are also working with Age UK to highlight ways that older people can claim all of the benefits and support they are entitled to.

Richard Walker, managing director of Iceland Foods, said: “Since the launch of the partnership last Christmas, the cost of living crisis has taken hold of the UK, and now more than ever, people are struggling to access the food they need. No one should ever have to worry about how they are going to eat or drink, and we hope that the support we can offer across the UK will help pensioners access and enjoy a worry-free meal during this difficult time.”

In May, Iceland launched a weekly over 60s discount across all of its stores that provides customers with 10% discount every Tuesday when ID is shown.

Subscribe For Retail News