HOME |

Currys launches ‘inflation busters’ to help shoppers through cost of living crisis

Currys has launched a series “inflation busting” initiatives to help UK shoppers cope with the ongoing cost of living crisis. The first is a “12-Month Pay…

TECHNOLOGY

Currys launches ‘inflation busters’ to help shoppers through cost of living crisis

13 July, 2022 | by Angela Beevers

Currys has launched a series “inflation busting” initiatives to help UK shoppers cope with the ongoing cost of living crisis.

The first is a “12-Month Pay Delay” flexible credit option that enables customers to pay no interest on their purchases when the full balance is paid within 12 months.

Subscribe to TRB

The electrical and tech retailer has also introduced a price lock on popular tech appliances to Currys’ 2021 lowest price and a “Cash for Trash” scheme whereby money off vouchers can be exchanged for old or broken tech to offset the cost of replacement products.

Ed Connolly, chief commercial officer at Currys, said: “Our inflation busters have been designed specifically to help our customers buy essential products at this tough time. We know that it’s distressing when essential tech breaks down and we want to help people replace the appliances needed for everyday life quickly, easily and in the most affordable way possible.”

The 12-month Pay Delay scheme has been introduced after Currys identified a shift in consumer behaviour, with a 34% increase in overall credit usage year-on-year and 41% uplift in the number of shoppers using Buy Now, Pay Later to purchase household items such as washing machines and fridge freezers.