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Nisa set to help combat cost-of-living crisis with ‘Fill Your Basket For Less’ campaign

Nisa is launching a new campaign called Fill Your Basket For Less as it looks to support its retailers as they help shoppers struggling against the… View Article

FOOD & DRINK

Nisa set to help combat cost-of-living crisis with ‘Fill Your Basket For Less’ campaign

Nisa is launching a new campaign called Fill Your Basket For Less as it looks to support its retailers as they help shoppers struggling against the cost-of-living crisis.

Nisa ‘s existing promotions, such as the Big Deal, the Freezer Deal and One Week Deal, will now all sit beneath the umbrella of Fill Your Basket For Less both in-store and on Nisa’s digital channels.

Laura Gomersal, head of marketing at Nisa, said: “We know shoppers are trying to make their money go further right now and even more so as we head out of summer and into the colder months. As such, it’s important they see their local Nisa store as a go-to destination for quality products at great prices as well as for planned missions, not just top-up shops.

“Through our Fill Your Basket For Less campaign we are demonstrating to shoppers that Nisa retailers are trying to help them save money, routinely as part of their everyday shop.”

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