Superdrug launches charity initiative with Operation Smile
Superdrug has embarked on a new fundraising initiative to support children with cleft conditions.
The initiative is part of AS Watson’s Corporate Charity partnership with Operation Smile, a global, family-led organisation providing cleft care in 37 countries.
Through Operation Smile’s collaboration with the Pennies micro-donation platform, the health and beauty retailer’s customers are able to ‘tap and donate’ at checkout while making a purchase. By rounding up their total to the nearest pound, shoppers can help fund critical work carried out by Operation Smile volunteers.
Superdrug is also partnering with Procter & Gamble, who will together contribute 20p to Operation Smile for each Oral B product sold in-store and online until Tuesday 7 October. The two companies are expecting to raise a total of £50,000.
Subscribe to TRBSuperdrug trading director Megan Potter said: “We are proud to partner with Operation Smile in their mission to transform the lives of children and families affected by cleft conditions.
“At Superdrug, we believe that every child deserves the chance to smile with confidence and speak with ease.
“We are committed to supporting this cause not just today, but for the future, as we work together to ensure access to life-changing surgeries and care for those who need it most.”
