Superdrug adds Made by Mitchell to its range

Superdrug has added social media born brand Made by Mitchell Cosmetics to its range in-store and online.

The brand was founded by professional makeup artist Mitchell Halliday and is known for its high-impact, multi-use makeup.

The Superdrug collection spans five exclusive products including Head To Rose Lip Oil, Kaleidoscope Lip Oil and Shine Slime Body Gel.

Halliday said: “2026 is going to be a crazy year for Made by Mitchell. We’re only in February and we’ve already had so much growth. And the year is only going to get crazier.

“I am so proud to say that Made by Mitchell is now available in over 160 Superdrug stores all around the UK.”