Superdrug rolls out new fixtures to highlight trending beauty products
Superdrug is rolling out new in-store fixtures to showcase the latest trending and viral beauty products.
Part of the retailer’s strategy to enhance its in-store experience, the ‘Next Big Thing’ has launched in over 40 stores and will expand to 122 UK locations by the end of March.
Each fixture has been designed to highlight trending brands and products as the retailer looks to create a place for customers to discover products “currently shaping the beauty landscape”.
Subscribe to TRBOne of the first brands featured in the installations is Made By Mitchell, a cosmetics brand that has built a strong following on social media.
Others include international brands Anua, Medicube, Biodance, HaruHaru Wonder and Skin1004.
Meanwhile, additional end cap displays currently showcase popular beauty brands Tir Tir and Daise, alongside trending products from Revolution Beauty.
Megan Potter, Superdrug trading director, said: “Customers increasingly want to discover the latest beauty trends when they visit our stores, whether that’s emerging brands, globally trending skincare or the newest product innovations.
“The Next Big Thing gives us the opportunity to showcase these brands in a clear and engaging way, creating a dedicated destination where customers can explore all that’s new and exciting in the world of beauty.
“It’s another step in our ongoing investment in modern retail environments that encourage discovery and help customers find the products everyone is talking about.”
