Superdrug launches campaign to combat cyberbullying
Superdrug has launched an anti-bullying pledge as it looks to combat online trolling on social media platforms.
The move came about after the retailer noticed a spike in unacceptable negative messages following its work with a number of emerging make-up artists and bloggers.
Working with youth organisation Ditch the Label, Superdrug is reminding social media users to #BeKind online as it looks to create a bully-free zone. It is also joining forces with content creators Imogenation, Simone Powderly and Georgia Rankin to spread the word about the campaign.
The retailer said it will be taking a strong stance against any negative behaviour online and has written the following manifesto which will be used when responding to any negative or hateful comments: “At Superdrug, we want our social spaces to be a positive experience for everyone. We won’t tolerate cyber bullying or unnecessary, hurtful comments 💔 We’d like to ask that if you have nothing nice to say, that you don’t say anything at all. Please be kind to each other, and keep our comments section a safe space for everyone. 💬 #Bekind.”
Ditch The Label works to support young people with bullying, mental health, relationships and identity issues through a programme of research, support channels and education.
Liam Hackett, chief executive and founder of Ditch the Label, said: “At Ditch the Label, we are committed to working towards a world that’s fair, equal and free from all types of bullying. It’s always encouraging when other voices join our cause so we are delighted to support Superdrug with the anti-bullying initiative #BeKind in making a stand against online bullying. Together we can make a difference in the lives of anyone affected by bullying and online abuse.”
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